Training for All Staff and Scenarios
Crisis Communications Bootcamp
Length: 6 hours
The course is an interactive training that includes both immersive activities and lecture components. Topics covered in the course include:
- Identifying audiences
- Assembling a crisis response team
- Crafting an initial statement
- Interviewing effectively
- Preparing for and conducting a press conference
- Strategizing best practices for your team
The course is a learning and preparedness exercise for leadership and general staff whom media may approach as part of their regular duties. Natural and man-made crises are an unfortunate reality for all offices, departments, and sectors - training beforehand can help agencies better communicate to stakeholders before, during, and after an emergency.
Media Relations Basics for Government Leaders
Length: 90 Minutes
In today’s fast-paced media landscape, effective communication with journalists is crucial for government leaders. This training program is designed to equip you with the skills needed to navigate both positive and negative coverage adeptly. Attendees will learn strategies for crafting clear, compelling messages, managing media inquiries, and disseminating public information. Through hands-on exercises and expert insights, you will gain the confidence and techniques to build strong relationships with the media, ensuring that your messages are conveyed accurately and positively, even in challenging situations. Join us to enhance your media relations strategy and protect your organization’s reputation.
Mastering Communications with First Amendment Auditors
Length: 90 minutes
Are you ready to handle the challenges of interacting with First Amendment Auditors and Free Press Representatives? This essential training is tailored for government leaders who seek to master the art of communication in these often tense and high-stakes encounters. First Amendment Auditors test public officials’ adherence to constitutional rights and knowing how to effectively and appropriately respond is crucial. This comprehensive training will equip you with the strategies and confidence to manage aggressive situations with poise and professionalism. Through realistic scenarios and expert instruction, you will learn to uphold legal standards, maintain transparency, and build public trust. Join us to transform your approach and ensure your interactions promote constitutional values and positive public relations.
Navigating Hard Conversations with Your Community
Length: 90 minutes
This training equips government employees at all levels with practical skills and strategies to manage challenging interactions with constituents, whether in routine public service or during high-stress crises. Participants will learn the psychology behind negative reactions, techniques for active listening, de-escalation, empathy, and clear communication to foster trust and resolve conflict. Through real-world scenarios and open discussion, the course helps staff confidently and professionally navigate difficult conversations, ensuring respectful, effective public engagement.
PIO Go Kit Essentials
Length: 60 minutes
This training provides Public Information Officers (PIOs) with practical guidance on assembling a comprehensive ‘go kit’; to ensure rapid, effective crisis response. Participants will learn the importance of being prepared to deploy at a moment’s notice and what essential tools and resources should be included. The session covers core categories such as communication devices, documentation tools, identification, personal items, and emergency supplies. The presentation emphasizes tailoring the kit to specific job duties and regularly updating its contents.
Mental Health Support for Crisis Response PIOs
Length: 60 minutes
This training focuses on the unique mental health challenges faced by Public Information Officers (PIOs) who respond to crises and manage difficult or negative public interactions. The session emphasizes the emotional toll of high-stress environments, prolonged incident response, and public scrutiny. Participants will learn strategies for recognizing signs of burnout, compassion fatigue, and secondary trauma. The training covers practical self-care techniques, stress management tools, and the importance of peer support and professional mental health resources. The session underscores the value of resilience and proactive mental health care in sustaining long-term effectiveness and well-being in the PIO role.
